HighLevel Skill for OpenClaw

# Tell OpenClaw what to do when a new lead comes in:
"When a new contact is created in HighLevel with the tag 'website-lead':
 1. Send them an SMS within 60 seconds: 'Hi {firstName}! Thanks for
    reaching out to {companyName}. What's the #1 thing I can help with?'
 2. When they reply, qualify them based on: budget, timeline, decision-maker
 3. If qualified (score >= 70): move to 'Qualified' stage, assign to
    {assignedAgent}, and book a call on the 'Discovery' calendar
 4. If not qualified: add to 'Nurture' sequence and tag 'needs-warming'"

← SMS: Hi Jane! Thanks for reaching out to Acme Agency.
        What's the #1 thing I can help with?

→ Jane: I need a new website for my dental practice

← SMS: Great! We specialize in dental practice websites.
        Quick question — what's your approximate budget range?
        A) Under $3K  B) $3-5K  C) $5-10K  D) $10K+

→ Jane: C

← SMS: Perfect. And when are you looking to launch?
        A) ASAP  B) 1-2 months  C) 3-6 months  D) Just exploring

→ Jane: A

← SMS: Sounds like we'd be a great fit! Let me book you
        a quick 15-min call with our team. Does tomorrow
        at 2pm or Thursday at 10am work better?

# Behind the scenes:
# → AI score: 85 (budget: high, timeline: urgent)
# → Pipeline: moved to "Qualified"
# → Calendar: hold created for both time slots
# → Slack: "#new-leads — Jane Smith, dental website, $5-10K, ASAP"

// openclaw.json — pipeline automation config
{
  "workflows": {
    "pipeline_automation": {
      "pipeline": "sales_pipeline_2026",
      "rules": [
        {
          "from_stage": "New Lead",
          "to_stage": "Qualified",
          "condition": "ai_score >= 70 AND replied_within_24h",
          "actions": ["assign_agent", "send_welcome_sms"]
        },
        {
          "from_stage": "Qualified",
          "to_stage": "Proposal Sent",
          "condition": "discovery_call_completed",
          "actions": ["generate_proposal", "send_proposal_email"]
        },
        {
          "from_stage": "Proposal Sent",
          "to_stage": "Negotiation",
          "condition": "proposal_opened AND days_since_sent >= 3",
          "actions": ["send_followup_sms", "notify_agent"]
        },
        {
          "from_stage": "ANY",
          "to_stage": "Lost",
          "condition": "no_response_days >= 30",
          "actions": ["add_to_reengagement", "tag_cold_lead"]
        }
      ]
    }
  }
}

# OpenClaw natural language command:
"Create a 5-touch SMS sequence for leads tagged 'nurture':

 Day 1: Introduction — reference their specific inquiry
 Day 3: Value add — send a relevant tip based on their industry
 Day 7: Social proof — share a case study similar to their business
 Day 14: Soft CTA — offer a free resource (PDF, audit, consultation)
 Day 21: Direct CTA — ask if they're ready to move forward

Rules:
 - If they reply at any point, EXIT the sequence and start qualifying
 - If they book a call, EXIT and move to 'Qualified'
 - If they say 'stop' or 'unsubscribe', remove immediately and tag 'opted-out'
 - Send between 9am-7pm in THEIR timezone only"

# OpenClaw generates each message dynamically:
# Day 1 to a dentist:  "Hi Dr. Smith! You mentioned wanting more
#   new patients. Here's what we're seeing work for dental practices
#   in {city} right now..."
# Day 1 to a realtor: "Hi Mike! You asked about automating your
#   listing follow-ups. Here's a quick win you can implement today..."